Better Search Engine Ranking
DieselCart! is a shopping cart unique in that it features a dynamic url rewriting feature that results in dramatically improved search engine ranking of product pages. Hence, Google, Yahoo and other search engines will display product pages at the top of search result listing, and more customers who search for products will be directed to pages hosted with DieselCart! rather than alternative shopping carts. This functionality is further augmented by DieselCart's ability to automatically select keywords from the product description and to generate appropriate META keywords.
For example, someone searching for "Sony Vaio FS Laptop" would be more likely to find a page hosted with DieselCart than another shopping cart because:
| DieselCart! | Other Carts | |
| Keywords in the URL Address Google, Yahoo, AOL, MSN, and most other search engines prefer pages that contain search keywords in the url address |
http://www.mydomain.com/laptops/sony_vaio_fs/ * DieselCart! is the only shopping cart to date that has this feature Matching keywords: 4 |
http://www.mydomain.com/productID=591
Matching keywords: 0 |
| Keywords in Title Search engines prefer pages that contain search keywords in the page title |
"Shop for Sony VAIO FS Laptops at MyCompany"
Matching keywords: 4 |
"MyCompany - Sells Laptops, Desktop Computers, Computer Accessories"
Matching keywords: 1 |
| Keywords in META tags META KEYWORDS and DESCRIPTION tags are not visible in a web browser, but are instructions to search engines which keywords are of special significance in the page. |
META KEYWORDS = "Laptops, Sony, VAIO, FS" DESCRIPTION = "Laptops, Sony, VAIO, FS MyCompany sells computer accessories, laptops, hard drives, etc." Matching keywords: 9 |
META KEYWORDS = "MyCompany, computer accessories, laptops, hard drives, etc." DESCRIPTION = "MyCompany sells computer accessories, laptops, hard drives, etc." Matching keywords: 2 |
Discounts & Sales, Any Way You Want Them
It's just as easy to apply a sale discount to an individual product as it is to apply a sale to an entire category (e.g. apply 10% discount to all product in "Laptops" or "Sony Products"). Additional discounts can also be offered to customers who are paying by check or electronic money transfer as opposed to credit cards. This encourages customers to use a payment method that incurs lower processing fees.
Some manufacturers require a minimum advertised price. DieselCart can be configured to hide prices that are discounted below this limit or display "Too low to Display" message.
Large-Sum Discounts encourage customers to purchase more and therefore boost sales, as well as reduce shipping and processing costs associated with each order. Large sum discount feature can be turned on in the DieselCart shopping cart. The customer is shown a message that urges him to save more money by purchasing additional products.
Integrated Product Catalog and Search Feature
Customers can shop by browsing through categories or searching for keywords. Full-text search ensures that if a product is in the database, the customer will be able to find it.
Order Fulfillment
This module displays all orders that require attention. Past orders can also be reviewed. Search feature quickly finds specific orders. Mange orders by changing status from "processing" to "completed" or "cancelled".
"Skins" Appearance
DieselCart was designed with the idea of "skins" or "templates" in mind. The appearance of the shopping cart and product catalog can be easily changed to reflect your company's branding, logo, color themes and layout.
Multiple/Distributed Server Support
DieselCart! can be installed on multiple servers. Changes made to the database on one of the servers are automatically propagated to the other servers. This feature can be used within one or multiple internet domains. This enables you to sell the same products through, for example, a server www.myCompany.com located in USA and www.myOtherCompany.de located in Germany. The two servers can even be configured to have different branding and different languages.
Other Features
DieselCart! is packed with features. These include:
- Product options (e.g. color) with varying prices.
- Support for multiple product images.
- Allows HTML in product descriptions.
- Multi-user: support for multiple administrators and editors, with each group having differing permissions.
- Customers can save carts for later.
- Automatic image resizing and creation of thumbnails.
- Calculation of Shipping charges.
- Support for custom data fields.
Customization
If you need additional features, Diesel Software! can further customize DieselCart! to suit your needs.
